He’s a star because of his undeniable gift for melody and arrangement, and also because he understands the requirements of being a successful musician in the ’80s. He directs his own videos, he helps plot his marketing and publicity campaigns, and – more so than any singer except maybe
Michael Jackson – he realizes that multi-format songwriting can vanquish increasing audience fragmentation and establish him with different races and age groups.
His demeanor is more that of a businessman than of a pop star. “Okay. I have a certain amount of ability,” he says, “but the rest is pure hard work. I work my ass off to make sure that once I’ve made the record. everything else is up to the same standards. I think I am very good at those things. I think I have an ability to take my music as far as it can go in this industry.”